Presented by Huge.

This year, seven Huge employees are speaking
as part of the official lineup at SXSW Interactive. Don't miss a single one.

Friday, March 10

Designing Emotionally Intelligent Machines

12:30PM — 1:30PM / JW Marriott, Salon 8

How can designers ensure the intelligent machines and services they create are more "Big Hero 6" and less "Ex Machina?" Join Sophie Kleber, Executive Director of Product and Innovation at Huge, to learn how emotional intelligence and conversational UIs are humanizing brands and making personality tangible. This presentation will explore how empathy is becoming an important design element in the machine reaction algorithm.

The Risks of the Quantified Mind

12:30PM — 1:30PM / JW Marriott, Salon H

With Google, Apple, and Amazon racing to embed voice services across our devices, conversational user interfaces will soon become ubiquitous. But the shift from screens to voice unlocks a new set of concerns for personalization, distinct from Netflix's recommendations or Google's filter bubbles. Sophia Yeres, senior researcher at Huge, will explore how intelligent assistants will rely on a vast, textured data set of past choices, memories, and desires to condition our lives in the future.

Saturday, March 11

Hacking Google Analytics

9:30AM — 11:00AM / Westin Austin Downtown, Continental 3

Google Analytics has evolved beyond a basic platform into a suite of analytics products. In this workshop, Dylan Spencer will look at the more advanced ways you can use new tools such as Google Tag Manager, Google Analytics, and Google Optimize for A/B testing to uncover insights and turn your data into something people will use.

Sunday, March 12

Computers, We Should Talk: The Conversational Web

11:00AM — 12:00PM / JW Marriott, Salon 7

We’re close to having full-on conversations with our computers, and that’s a good thing. The web is evolving from a browser-based, text-heavy experience to one that’s based on natural spoken language, context, and artificial intelligence. But our current systems and social attitudes will need an adjustment before conversational computing becomes mainstream. Join Gela Fridman, Huge’s managing director of technology, Dries Buytaert, co-founder and CTO of Acquia, Joshua Brustein of Bloomberg, and Chris Messina as they explore how conversational computing could harness the power and reach of mobile and make computing accessible to people of all ages, socioeconomic backgrounds, and cultures.

Designing Intelligent Conversations with Chatbots

11:00AM — 2:00PM / Westin Austin Downtown, Continental 1

Learn how applying design thinking to chatbots can help create more trustworthy experiences and allow us to quickly experiment with Artificial Intelligence. In this fast-paced workshop led by Austin Beer, David Sicher and Matt Ryan, we will work in teams to design our own chatbots, exploring the human-centered methods, ethical issues, design process, and conversation design necessary to create revolutionary experiences.

Tuesday, March 14

"By Design" at Ignite SXSW

12:30PM — 1:30PM / Austin Convention Center 10AB

10 speakers have five minutes each in this quick fire presentation that brings together designers from Airbnb, Fidelity Labs, SapientNitro and Huge, among others. Don't miss Huge interaction designer Carolina Novais as she speeds through a presentation on how to avoid the dirty business of dark UX.

Midnight Cowboy

Midnight Cowboy

During SXSW Interactive, Huge will be based out of the Midnight Cowboy on 6th Street, one of the top cocktail bars in the United States. Entry is exclusive to clients, employees, and special guests wearing Huge-branded wristbands from March 10–14 (between 10:00 am and 2:00 am daily), with the following exceptions, during which we are closed for private events:

  • Saturday, March 11: 4:30 pm–7:00 pm
  • Sunday, March 12: 6:00 pm–8:00 pm
  • Monday, March 13: 6:00 pm–8:00 pm
  • Tuesday, March 14: 6:00 pm–8:00 pm

If you fit the criteria above, email for more information.